Wiesenhof Franchise

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Wiesenhof Coffees has cultivated a refreshing competitive nature. This is clearly evident in the unique way we have addressed the large vacuum in the mobile business environment. The principles of achievement have been fostered by the owner, Kobus Wiese, who established Wiesenhof Coffees in 1998. Simply put, we are crazy about coffee.

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South Africa
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Minimum Investment: R1 900 000.00
Exciting new hospital store opening in a very influential area, Hillcrest, KwaZulu-Natal. Low rentals, high return on investment opportunity. Store consists of coffee shop and a retail environment.

South Africa
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Minimum Investment: R 400 000.00
Futuristic mobile business available in KwaZulu-Natal and Free State. High return on investments catering for a substantial ‘events’ environment.

South Africa
Free State, Free State

Minimum Investment: R 400 000.00
Futuristic mobile business available in KwaZulu-Natal and Free State. High return on investments catering for a substantial ‘events’ environment.


Established: 1998
Initial Franchise Fee: R95 000 excl Vat
Set-up Costs: R1,5m – R2,5m
Management Fees: R15 000 and R25 000
Marketing Fees: N/A
FASA Member: No
Henk White
+27 (0)82 464 3539

About the Franchise

Wiesenhof Coffees was established in 1998 by Kobus Wiese, and has been trading in the coffee business for the past fourteen years – a period in which it has successfully developed a proven track record of good service, efficiency and superior quality products.

Wiesenhof Coffees is a concept of buying fresh gourmet coffee whether ground or in bean form, as well as enjoying an excellent cup of coffee and good food in a pleasant environment from people who are knowledgeable about the coffee industry. In a world of lookalike coffee shop franchises, Wiesenhof stands out as a uniquely South African offering.

Franchisee selection criteria

There are important characteristics that successful franchisees possess. These include:

  • Discipline
  • Physical and mental stamina to work long, hard hours
  • The ability to compete with self-imposed standards
  • Franchisees need to be able to take charge and make unpopular decisions
  • Franchisees should have a balanced view of events
  • They should demonstrate profit motivation and sales orientation
  • They should be receptive to the franchisor’s training.

Franchisor support

The franchisee can expect the following assistance once the initial fee has been paid:

  • Training as defined per Wiesenhof Franchise Agreement
  • Access to intellectual property
  • Sound business advice
  • Advice regarding the location of the premises
  • Assistance with marketing
  • Expert advice regarding problem situations that might occur from experienced field service consultants
  • Communication and negotiations with suppliers
  • Initial assistance after the opening of the outlet in order to overcome problems that may be experienced.

Your investment

Refill Espresso Bar: R550 000 to R1 250 000 depending on size; Coffee Shop: R1 500 000 to R2 900 000 depending on size; Mobile Unit: R350 000 to R550 000 depending on equipment.

Application process

  • Call Wiesenhof head office or visit its website for more franchise information
  • Prospective franchisees need to first complete a franchisee questionnaire
  • An interview will be scheduled, first with the brand manager and then the CEO of the company
  • After the interview, the prospective franchisee’s references will be checked regarding credit records, criminal records, etc.