Primi Piatti

Primi Piatti Franchise

  1. Description
  2. Regional Listings

PRIMI WORLD PTY (LTD)  has been running since 1996. Created through Peter Castle’s business initiative & drive and Francesco Zanasi’s food skills & passion. Nino Zanasi (Francesco’s Father), opened his first restaurant.

  • Galleria, Durban South Coast

Minimum Investment: R3 million

  • Florida Road, Durban

Minimum Investment: R3 million

  • Sandton, Gauteng

Minimum Investment: R3 million

  • Gauteng North and South

Minimum Investment: R3 million

Primi Piatti

Established: 1999
Initial Franchise Fee: PIATTI R300K / CAFFE R150K / XPRESS R75K
Management Fees: 10%
Marketing Fees: Included
FASA Member: Yes
Hitesh Patel
+27 (0)21 433 1380

About the Franchise

Established in 1999, the PRIMI brand was created by the joint business ventures and striving entrepreneurial spirit of Peter Castle and Francesco Zanasis. Through them, a unique restaurant concept was born giving life to URBAN ENERGY – a distinct experience within every PRIMI space stemming from a sense of purpose and passion towards a collective goal.

PRIMI takes its lead from life itself and understands that everything consists of elements. This ties into its vision to boldly and consistently create the perfect eating experience, exceeding customers’ expectations each and every time.

Franchisee selection criteria

PRIMI is looking for customer-centric owner-operators. Individuals who are energetic, passionate, emphatic and self-motivated should apply. These individuals must appreciate procedures and protocols and have the ability and desire to lead from the front. Previous restaurant or retail experience is beneficial but not essential.

Franchisor support

The PRIMI team assists new franchisees with site location, turn-key store build and set-up, intensive training, ongoing operational, IT and financial management support. PRIMI World will also assist with the tenant-landlord relationship, ongoing marketing support and store-specific event activations. Because a mutually beneficial franchisor-franchisee relationship is paramount in ensuring future success, PRIMI focuses on developing this relationship.

Your investment

Depending on the franchise model selected, the following timeframes have been achieved from signing of the franchise agreement to stores opening for trading: a Primi Piatti of approx. 300m2 takes six to eight months, a Primi Caffe of approx. 200m2 takes three to six months, and a Primi Xpress of approx. 100m2 takes three to four months. Each franchise is modelled to an Active Net Revenue projected at 15% (EBITD).

Application process

  • Contact Primi World and complete Primi application form
  • Full credit application will be rendered
  • Initial meeting will be held with the franchise director and, if satisfactory, the process of site selection and meeting of the entire Primi World management team will commenceTimelines are then identified and the training process will commence in order to accommodate the model and opening date.