Maxi’s was founded in 1993 by an entrepreneur Pretoria who saw an opportunity in the market for a family restaurant franchise offering a wider range of food and focusing on a quality offering.
|Initial Franchise Fee:||R110 000.00 ex VAT|
|Set-up Costs:||From R1.8 million ex VAT (incl establishment cost, joining fee &working capital)|
|Management Fees:||6% of turnover|
|Marketing Fees:||4% of turnover|
About the Franchise
Maxi’s was founded in Pretoria in 1993, by an entrepreneur who saw an opportunity in the market for a family restaurant that would offer a wide range of affordable, high-quality food.
In 2005, Maxi’s was acquired by Scooters Pizza (Pty) Ltd. Both brands, along with St. Elmo’s, Fish &Chip Co, Zebro’s, Domino’s Pizza and Starbucks now forms part of the Taste Food Division, operating under the holding company, Taste Holdings Ltd.
Franchisee selection criteria
A successful business is driven by hands-on individual who understands the importance of superior service delivery and who is willing to commit the necessary time to build a successful business.
All new franchisees and their staff undergo an intensive five-week training programme comprising theoretical and practical training. Training covers all aspects of store management, including marketing, finance, point of sale, stock control, food cost, day-to-day running of the restaurants, hygiene and safety, and menu break-down.
Training is ongoing with monthly courses to build people capability. Each store has a dedicated franchise manager who is the main communication channel between the franchisee and franchisor. The relevant franchise manager conducts scheduled and unscheduled visits to each store on a regular basis to discuss specified areas of the business and to assess operational compliance.
Maxi’s business philosophy is to provide franchisees with direction, support and guidance, assisting them in growing a successful business by building their teams’ capability through coaching and supporting.
Set-up costs start from an estimated R2 million (excl Vat) depending on the size of the site. (These are estimates only) Set-up costs include: Building, equipment, working capital, joining fee and training. Of the total cost, 50% is required in unencumbered cash.
Monthly royalties are calculated as a percentage of net monthly turnover and enable the franchisor to give ongoing support and service.
Marketing royalties cover national advertising, promotions and other activities which benefit the Maxi’s network.
- Go to www.maxis.co.za
- Go to franchising section on website
- Go to contacts or apply under quick navigation
- Download and fill in the brand document.