Laundry Dynamics is not only the first, but also the only South African laundry franchise to receive FASA accreditation. It is not a so-called “licenced business opportunity”, but a fully fledged franchise, franchising since November 2010. The stores offer the following services: drop-off laundry service, dry cleaning, dyeing, shoe repairs, tailoring, key cutting and contract work i.e. guist houses, hair salons, B&Bs, restaurants, etc.
|Initial Franchise Fee:||R299 000 –R399 000|
About the Franchise
Tracey Fawell, founder of Laundry Dynamics has been actively involved within the laundry industry for the past 14 years. Her experience lies in the selection and knowledge of industrial and commercial laundry equipment, flow of laundry, and the day to day running of a laundry.
The concept is a first in South Africa to be FASA accredited, and Laundry Dynamics franchises are transparent in their operations, allowing customers to see how their laundry is handled.
Franchisee selection criteria
Prospective Laundry Dynamics franchisees must have a passion for what the franchise does. They will need to manage their store in such a way as to ensure customer satisfaction on a continuous basis. They must be service-oriented and friendly, with great interpersonal skills. Leadership skills are important as it’s crucial that they pass on this work ethic to their teams.
From the time a franchisee chooses to join the Laundry Dynamics team they are given ongoing support from the set-up of the store, training of staff and franchisee, to the daily hands-on support. This support is ongoing.
Store sizes range from 40m2 – 60m2 or 60m2 – 100m2. From finding a location and securing a lease, the time to opening is typically four weeks. Franchisees can expect to start breaking even between six months and a year.
- Upon application, the franchisor will determine an area’s viability and sustainability.
- The prospective franchisee is assessed for suitability and necessary franchise fee and operating capital.
- The franchise agreement is signed and initial franchise fee paid.
- Suitable premises are identified and secured with a lease agreement signed by the franchisee who will determine the opening date of the business.
- The franchisee makes the agreed-upon progress payment towards the setting-up of the business.
- The franchisor sets up the business, provides the equipment, fixtures and fittings, décor and signage at the leased premises.
- The initial training programme at head office and in-store are completed prior to opening. Staff also meet for uniform fitting.
- The franchisee pays the balance of the purchase price and takes possession of the franchise business.