Debonairs Franchise

  1. Description

Debonairs Pizza is a leading pizza restaurant brand in Africa. It was founded in 1991 by two university students, who operated from a family bakery in Pietermaritzburg.


Established: 1991
Initial Franchise Fee: R130 000
Set-up Costs: R1,2m – R1,4m
Management Fees: OA
Marketing Fees: OA
FASA Member: Yes
Yvonne van Wyk
+27 (0)11 651 5920

About the Franchise


Debonairs Pizza was founded on an innovative relationship marketing strategy which has become one of the key elements of the restaurant’s success. They pride themselves on their specific direct marketing strategy aimed at building long term relationships with their loyal customers. This strategy has been supported by innovative and creative advertising campaigns.