Butterfield Bakery

Butterfield Bakery Franchise

  1. Description
  2. Regional Listings

Butterfield Bakery is South Africa’s biggest franchise and has operated for the last 16 years. It is a multi-business system supplier to any entrepreneur who wishes to become involved in the baking industry. Butterfield has a range of business models that prospective franchisees can choose from. Since 1997 Butterfield has grown from ground zero to more than a 100 stores.

New Sites Available

South Africa
Pretoria, Eersterus

Minimum Investment: R 500 000.00
Operating for 13 years in Earsterus Pretoria.

South Africa

Minimum Investment: R1,5 million
Very busy company-owned store, operating for more than five year.

South Africa

Minimum Investment: R1 million
Company-owned store, operating for over ten years.

South Africa

Minimum Investment: R 500 000.00
Company-owned store operating for more than ten years. This bakery has excellent potential.

South Africa
Free State, Kroonstad

Minimum Investment: R1, 2 million
This newly revamped store has been operating for ten years. Delivery vehicle included.

Butterfield Bakery

Established: 1996
Initial Franchise Fee: R100 000
Set-up Costs: R600 000 to R900 000
Management Fees: 5%
Marketing Fees: 1,5%
FASA Member: No
Johan Stapelberg
+27 (0)84 840 3139

About the Franchise

The primary business focus of Butterfield Bakeries is supplying hot and fresh bread, confectionery, savoury and other bakery related products to their retail customers. Butterfield bakeries capitalise on the revival of the village concept of buying fresh products baked throughout the day at the local bakery. 

Access to the large company infrastructure maintained by the franchisor will enable franchises to concentrate on the management of their businesses and build lasting relationships with customers while the franchisor takes care of the “bigger picture”. Furthermore, economies of scale, also benefit franchisees.

Group marketing efforts see to it that the impact of every advertising rand is maximised. By way of example, an advertising spend of R5000 per month, when pooled with similar contributions by, say, 50 members of a network, creates a sizable marketing fund, while R5000 spent in isolation by an independent operator is unlikely to make any impact at all. The combined purchasing power of the network helps franchisees to secure preferential deals with key suppliers.

Franchisee selection criteria

The Butterfield franchise wants franchisees who are hard working and will operate the stores themselves. 


Butterfield franchisees undergo 4 weeks of comprehensive practical & theoretical training. The course has been designed to ensure the successful operation of a Butterfield Bakery. Ongoing support will also be provided.