World of Beauty Franchisee: Esna Colyn

Esna Colyn’s keen interest in the beauty industry has seen her become the owner of her own business as well as taking on a key role within a health and beauty franchise. Here’s how she manages to balance the two roles.


World of Beauty Franchisee: Esna Colyn

In our franchise interview, Esna tells us how she always wanted to be in the beauty industry, more specifically she wanted to own and run her own business. She made the decision to purchase a franchise from Placecol, and opened her salon in Randburg in 2009. She knew the brand very well and already had a relationship with it, so the decision was not a hard one to make.

In May 2010, she got more involved in the business by taking up the role of CEO. Her salon is now one of the World of Beauty franchises which is a combination of the renowned Placecol and Dreamnails &Body brands.

The Strength is in the System

Esna says all of the salons have a good point of sale system, which she believes rules the franchise system. She adds that it is important to have a good system to control stock management, appointments and customer relationship management. CRM is of utmost importance because it allows you to communicate regularly with customers and maintain their loyalty.

Face Time

Esna’s commitments in the corporate world mean she is unable to be at the salon every day, but she does try to spend as much time as possible in her salon on weekends. During the week, Esna travels which makes it difficult for her to be in the salon. However, if she is needed she is always available over the phone.

While she may not physically check on the store on a daily basis, she knows how it has performed as she receives daily reports. She relies heavily on the point of sale system for this information.

Good Management

Esna depends on her salon manager to run the salon effectively. She recently appointed someone she believes is a strong manager who is capable of running the salon in her absence. She says many of the franchise’s salons are run by managers, but the group prefers the franchise owner to be actively involved.

She says franchise owners should take an active interest in the people and salon itself. The process of finding the right person for the job is a challenge. Esna requires her manager to be driven, have good retail experience and skills, serve the needs and requirements of clients, and be able to work in a team, while motivating the other staff.

The Numbers Game

Buying into an established beauty franchise made more sense to Esna than operating an independent salon. One of the reasons for this is that due to the buying volumes, better rates can be negotiated with suppliers.

Since beauty treatments and products are regarded as a luxury, this is becoming increasingly important as consumers become more price sensitive. Securing better prices from suppliers allows the salons to be more profitable while offering customers value for money.

Franchise Zone
About the Author
Franchise Zone is published by Entrepreneur Media SA. It offers advice and franchising opportunities in South Africa.

Related Articles

  • Passion Project with Sport For All
    Passion Project with Sport For All

    Sport For All is not your average franchise, and Marina de Lange is not your average franchisee, which is why the partnership is proving exceptionally fruitful. With the help of Sport For All, she is uplifting her community in a very meaningful way.

  • Where Your Tyres Meet the Road with Supa Quick
    Where Your Tyres Meet the Road with Supa Quick

    Sharon Tattersall started out working for Bridgestone. Eventually, though, she felt the urge to launch her own business. But what sort of business to start up? The answer was obvious…

  • Under the Hood of Car Service City
    Under the Hood of Car Service City

    Created out of frustration, the sheer growth and success of Car Service City is testament to the market need for reliable, trustworthy, professional and affordable auto repairs and services. This is the story of Car Service City and why you want to invest in its franchise.

©Franchise Zone / Entrepreneur Media SA (Pty) Ltd. All rights reserved.

Disclaimer: Reliance on the information this site contains is at your own risk. Readers are advised to consult their attorney and/or financial advisor prior to pursuing any investment. Please read our Editorial Disclaimer and Terms & Conditions of Use.

Is this information out of date or incorrect? Report it to our webmaster.