Will Transparency Prevail?

For the first time its history, it opened the doors of its top secret manufacturing plant to a news crew from Good Morning America.


Will Transparency Prevail?

McDonald’s just doesn’t seem to be catching a break in the eyes of consumers. Continually dogged by perceptions of being ‘unhealthy’, ‘junk’ and ‘not real’, the brand is making a bold move as part of its rebranding and repositioning mission.

The mega machine

As part of the chain’s ‘Our Food, Your Questions’ transparency campaign, soon to be showing on American TV commercials, the brand is inviting the public to ask any questions about their food.

While some believe revealing exactly how its food is made is a gamble, experts believe transparency is key – especially when you’re dealing with social media Millennials who are now driving the food bus and demanding better, healthier fare.

 

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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