McDonald’s just doesn’t seem to be catching a break in the eyes of consumers. Continually dogged by perceptions of being ‘unhealthy’, ‘junk’ and ‘not real’, the brand is making a bold move as part of its rebranding and repositioning mission.
The mega machine
As part of the chain’s ‘Our Food, Your Questions’ transparency campaign, soon to be showing on American TV commercials, the brand is inviting the public to ask any questions about their food.
While some believe revealing exactly how its food is made is a gamble, experts believe transparency is key – especially when you’re dealing with social media Millennials who are now driving the food bus and demanding better, healthier fare.