What sort of support should a franchisor be offering to their franchisees?

There are two main forms of support that should be non-negotiable for franchisors: Launch support, and ongoing support. Launch support Franchisor support should begin long before a franchisee starts trading. This means that once the franchise agreement has been signed and the cooling off period has lapsed, franchisee support begins. Franchisor should assist with site […]


There are two main forms of support that should be non-negotiable for franchisors: Launch support, and ongoing support.

Launch support

Franchisor support should begin long before a franchisee starts trading. This means that once the franchise agreement has been signed and the cooling off period has lapsed, franchisee support begins. Franchisor should assist with site selection, raising finance, initial training, getting the location fitted out, recruiting and training of staff, stock selection and management, and marketing for a grand opening.

Ongoing support

Once the doors are open for trading, a franchisor’s support shouldn’t end: you’re paying them a royalty fee as well as marketing and management fees.  When doors open, your franchisor should be assisting with joint marketing campaigns, joint purchasing deals with suppliers, ongoing concept development and training, assistance with setting prices and promotions, mentoring services, as well as regional and national conferences.

Depending on your level of business experience, some of this support is more necessary than others. Be sure that the franchisor you are researching offers you the support you need to ensure a successful and profitable business.

Franchise Zone
About the Author
Franchise Zone is published by Entrepreneur Media SA. It offers advice and franchising opportunities in South Africa.

Related Q&As

© Franchise Zone / Entrepreneur Media SA (Pty) Ltd. All rights reserved.

Disclaimer: Reliance on the information this site contains is at your own risk. Readers are advised to consult their attorney and/or financial advisor prior to pursuing any investment. Please read our Editorial Disclaimer and Terms & Conditions of Use.

Is this information out of date or incorrect? Report it to our webmaster.