There are two main forms of support that should be non-negotiable for franchisors: Launch support, and ongoing support.
Franchisor support should begin long before a franchisee starts trading. This means that once the franchise agreement has been signed and the cooling off period has lapsed, franchisee support begins. Franchisor should assist with site selection, raising finance, initial training, getting the location fitted out, recruiting and training of staff, stock selection and management, and marketing for a grand opening.
Once the doors are open for trading, a franchisor’s support shouldn’t end: you’re paying them a royalty fee as well as marketing and management fees. When doors open, your franchisor should be assisting with joint marketing campaigns, joint purchasing deals with suppliers, ongoing concept development and training, assistance with setting prices and promotions, mentoring services, as well as regional and national conferences.
Depending on your level of business experience, some of this support is more necessary than others. Be sure that the franchisor you are researching offers you the support you need to ensure a successful and profitable business.