What kinds of questions should I ask a franchisor when meeting with them?

A sound tip for franchisees is that when it comes to meeting a franchisor, part of your due diligence is making sure you understand all the ins and outs of the business. The franchisor will likely have presented you with material related to training, research and development activities, and purchasing programmes, for example. Listen carefully […]


A sound tip for franchisees is that when it comes to meeting a franchisor, part of your due diligence is making sure you understand all the ins and outs of the business. The franchisor will likely have presented you with material related to training, research and development activities, and purchasing programmes, for example.

Listen carefully to what they tell you and ask questions about how these systems operate. Be sure to ask about the franchisor’s staff at head-quarters, particularly about their experience and abilities, as they will be the ones supporting you. Since many franchisors require a marketing fee over and above royalties, find out how these are put to use and their effectiveness.

As your relationship with the franchisor progresses, be sure to ask about their existing franchisees, problems or challenges they may have experienced and how these were addressed. These are just a few of the many questions you need to ask, so do your homework on the company, and if your gut is telling you something, be sure to ask so you can confirm or put your suspicion to bed.

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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