What is the role of a franchisor?

Depending on the brand, franchisors provide varying degrees of support.

The more established and well-known brands have their reputation at stake and tend to provide substantial support in helping new units succeed, while the smaller, younger brands may not yet have the infrastructure and financial resources to assist you with your needs yet give you more freedom.

A FASA accredited franchisor will be able to provide you with a fair and realistic Franchise Agreement, has a full operations and procedures manual, has a vetted business model, is able to provide assistance and/or control supply chains, are able to offer training, ongoing support, and marketing assistance.

The franchisor is also responsible for making sure you adhere to their systems and operations. You will need to contact your franchisor of choice to find out what they are able to support and how these suit your needs and expectations.

Franchise Zone
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Franchise Zone is published by Entrepreneur Media SA. It offers advice and franchising opportunities in South Africa.

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