What is the best advice you could give stakeholders of a franchise?

It is crucial to have a strong, well cemented relationship between the franchisor and franchisee. Establishing such a relationship is one of the most important issues that a franchisor deals with, in addition to growing the franchise network and growing sales and profits. Without this healthy relationship, even a great brand can fail. The foundation […]


It is crucial to have a strong, well cemented relationship between the franchisor and franchisee. Establishing such a relationship is one of the most important issues that a franchisor deals with, in addition to growing the franchise network and growing sales and profits. Without this healthy relationship, even a great brand can fail.

The foundation of such a relationship should be built through a programme that allows franchisees to achieve their goals;communication channels that allow franchisees’ concerns and issues to be heard and addressed;and franchisors always being in touch with the franchisee.

Thabiso Ramasike
About the Author
Thabiso Ramasike is the head of franchising at Standard Bank.

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