What do you think the most common misunderstandings among franchisees are?

Some potential franchisees still think if they have their own franchise they can run the business as they please, have more time to themselves and have financial freedom. Franchising is not for true entrepreneurs as franchisors sell a business model that franchisees have to implement and adhere to. Business owners often have to perform most […]


Some potential franchisees still think if they have their own franchise they can run the business as they please, have more time to themselves and have financial freedom. Franchising is not for true entrepreneurs as franchisors sell a business model that franchisees have to implement and adhere to. Business owners often have to perform most functions in the business and therefore have less leisure time than they anticipate. Financial freedom happens to a few successful franchisees after many years of hard work and is not a given.

Vera Valais
About the Author
Vera Valasis is the executive director of the Franchise Association of South Africa (FASA). Her experience in franchising spans over twenty years.

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