What are the qualities of a good franchise?

In evaluating whether a franchise is a solid investment or not, there are many criteria to evaluate. The track record of the business and its owners/executives The financial stability of the company. How many head office owned franchises does the franchisor own? Beware if there are too few or none. Income generated from HQ owned […]


In evaluating whether a franchise is a solid investment or not, there are many criteria to evaluate.

  • The track record of the business and its owners/executives
  • The financial stability of the company.
  • How many head office owned franchises does the franchisor own? Beware if there are too few or none. Income generated from HQ owned franchise is a necessary contributor to fund ongoing costs in the franchisor’s business.
  • How the franchisors support their franchisees?
  • The public’s perception of the brand.
  • The quality and reach of the marketing activities undertaken by the franchisor.
  • Is the franchise a member of FASA?

 

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Franchise Zone is published by Entrepreneur Media SA. It offers advice and franchising opportunities in South Africa.

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