Track your Mac

Taking the mystery out of fast food


Track your Mac

McDonald’s Australia has pulled out a marketing and PR show stopper with the launch of it’s latest, free iPhone app, ‘Track my Macca’s.’ In a bid to dispel confusion about how ‘real’ the food is and where it’s sourced, the app allows you not only to find out more about suppliers, but exactly what ingredients are in your burger you’re about to eat.

App magic

Using your smartphone’s GPS, the app can tell which restaurant you’re in. Image recognition software knows what you’re about to eat, and by combining this with the date and time of your purchase, it accesses McDonald’s vast and comprehensive supply chain in real time.

Far from boring information, cutting edge 3D augmented reality brings the data to life with cute animations that let you pick an ingredient and find out more about it. The story on your phone changes depending where you are and who supplies that restaurant.

You can even meet the real farmers, bakers or fishermen who supply the chain. Once you’re done, you can invite friends through social media to track their ingredients too. Pretty cool, right?

Check out the video here:

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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