McDonald’s Australia has pulled out a marketing and PR show stopper with the launch of it’s latest, free iPhone app, ‘Track my Macca’s.’ In a bid to dispel confusion about how ‘real’ the food is and where it’s sourced, the app allows you not only to find out more about suppliers, but exactly what ingredients are in your burger you’re about to eat.
Using your smartphone’s GPS, the app can tell which restaurant you’re in. Image recognition software knows what you’re about to eat, and by combining this with the date and time of your purchase, it accesses McDonald’s vast and comprehensive supply chain in real time.
Far from boring information, cutting edge 3D augmented reality brings the data to life with cute animations that let you pick an ingredient and find out more about it. The story on your phone changes depending where you are and who supplies that restaurant.
You can even meet the real farmers, bakers or fishermen who supply the chain. Once you’re done, you can invite friends through social media to track their ingredients too. Pretty cool, right?
Check out the video here: