So, computational creativity might just be the trump card for standing out from the crowd while appealing to them at the same time
Computational creativity and the food industry
IBM researchers have built a system using data and computational creativity to explore flavour combinations in a way that people do, only much better.
Top chefs with refined palates are excellent at pairing up to three ingredients, while computational creativity allows for combinations of four or more.
This creates potential to radically transform the food industry that is in constant search of new and different flavour combinations that will be commercially successful. Not only that, it shortens the time for bringing new flavours to market.
How it works
Research scientist at IBM, Dr Lav Varshney, explains that humans have a hard time remembering and reasoning large data sets. This is where computation comes in.
“Chefs can select an ingredient they find interesting, set up some parameters for the dish and types of ingredients they want to include, and wait to see what comes out of a quintillion possibilities. The system also rates surprise, pleasantness, pairing, and comes up with regional cuisines.”