The Rise of Cavemen

As the Paleo diet gains momentum in SA, is there place for a Paleo franchise?


The Rise of Cavemen

There’s one thing to be said about fad diets and their accompanying fad franchises, and that’s that they never last.

The fundamental problem with the Atkins diet was that it was unsustainable as a lifestyle. It was great for shifting weight, but that’s where its benefits ended.

Now there’s a new (actually really, really old) kind of diet sweeping across the international stage called the Paleo diet, a lifestyle which centres on the presumed foodstuffs available to cavemen – in other words no grains, legumes, dairy products, potatoes, refined carbs, sugars and processed oils.

It’s also believed that Paleolithic humans were largely free of ‘diseases of affluence’ – diabetes, heart disease, asthma, obesity, etc.

Even local sports scientist Tim Noakes is of the opinion that excess amounts of carbs is behind many diseases of lifestyle, and is a proponent of a high fat, high protein diet.

How is this applicable to SA franchising?

Increasing numbers of South Africans are turning to the Paleo diet in a bid to live better, healthier lives. And while eating like cavemen, Paleo followers aren’t prepared to hunt and gather food like them. These modern cavemen want convenience like the rest of us.

Paleo Café in Australia is one of the first Paleo diet franchises in the world and opened in October 2012. It attracted a loyal following quickly and received franchising enquiries within weeks of opening.

The brand officially franchised in August 2013 and is selling stores for between $150 000 and $350 000.

Visit paleo-cafe.com.au

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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