The Race to be the Biggest

Which big brand out-ranked Starbucks?


The Race to be the Biggest

It’s long been thought that McDonald’s is the biggest fast-food chain on the planet. Truth be told it’s been neck-and-neck with Subways for the last few years, and with Subway opening 3 000 more locations worldwide this year, it’s set to take the lead – for now anyway.

The expansion will increase the sandwich brand’s footprint by 7%, and as of May, 973 new stores amounting to one third of the 3 000 goal had already been opened.

McDonald’s plans to hit back by opening 1 600 new stores and Starbucks’ target is 1 500 stores in the Americas and China-Asia Pacific region.

Brands ranking_2013

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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