The Domino Effect

Considered one of the world’s leading pizza delivery brands in terms of store numbers and unit sales, Domino’s Pizza is coming to South Africa as Taste Holdings has recently signed a 30-year master licence agreement with the brand.

The Domino Effect

Domino’s Pizza is set to become Taste Holding’s leading pizza brand with existing franchisees of Scooters Pizza and St Elmo’s being given the opportunity to convert to Domino’s Pizza.

Time for change

“Both Scooters Pizza and St Elmo’s are based on similar principles and operating standards as Domino’s Pizza,” says Taste Holdings CEO, Carlo Gonzaga.

Domino's pizzas


Domino's pizzza stores

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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