Supaquick Showcase

Supa Quick has over 236 dealerships nationwide, employing 4 000 tyre experts.


Supaquick Showcase

“As South Africa’s most convenient tyre experts, Supa Quick remains a full service auto centre – when it comes to tyres, batteries, shocks and exhausts, it has all the leading brands. Since the inception of the franchise model in 1986 every Supa Quick franchisee has honoured to the letter, our 100% commitment to service excellence and convenience.

Related: Burning Rubber

Each of our franchisees (236 nationwide) runs an independent business with the focus on his or her individual customer.

Supa Quick backs up every franchisee with the biggest collective buying power of the largest franchise in South Africa, a fitter training programme that is the fitment industry benchmark, and a level of fitment experience no competitor can match,” says Christo van Rensburg, divisional head,
Supa Quick.

Franchisee selection criteria

“Only a few applicants will successfully progress through the application process and eventually be awarded an opportunity. With this in mind, the brand considers the franchisee to be a unique person. As a franchisee you will be running your own business, yet within the parameters of Supa Quick’s brand and business franchise format.”

In operating an outlet, you will have a number of responsibilities including:

  • Excellence in service levies
  • Creating the ‘closer to you’ environment
  • Marketing of the outlet and the brand (local area marketing)
  • Business and financial management
  • Customer orientation and community relations
  • People and staff management
  • Stock management and related ordering
  • Management of outlet operations
  • Attendance at franchise meetings and ongoing training
  • Compliance to relevant standards as set out in the operations manual.

Franchise support

  • Franchisee relations
  • Marketing support
  • Operation support
  • Financial analysis support
  • Fleet and corporate
  • Administration support
  • New business development
  • Property development
  • Training
  • Supplier relations
  • Technical support.

Franchisee investment

“A Supa Quick franchise is a South African operation and investment based on set-ups between 400m2 and 600m2. Supa Quick is regarded as a destination store, therefore the ideal locations are high traffic areas that are easily accessible by the public. Once doors are open, a highly skilled operations team is on hand to assist, and head office is a call away for support,” says van Rensburg.

Related: A Brilliant Spark

Application progress

  1. Interested party visits www.supaquick.co.za to download a copy of the application form.
  2. Applicant forwards a completed application form, with R10 000 (excl Vat) application fee to Bridgestone Retail.
  3. Franchise development general manager reviews application, conducts preliminary ITC check and initial interview.
  4. Application is submitted to BSAR and BSAF boards for approval (subject to BSAF credit facilities being approved).
  5. Successful applicant applies for BSAF credit facilities.
  6. Approved applicant signs franchise agreement and pays initial franchise fee of R65 000 (excl Vat).
  7. Franchisee receives equipment and sets up premises. Franchisor instals signage and provides interior signage specification.
  8. Franchised outlet commences trading. Franchisor provides initial support, including training and local launch campaign.

Overview

Company Supa Quick
Nature of
franchise
Auto Centre
Established 1986
Footprint 236

Investment

Total set-up cost R3 280 000
Initial joining fee R65 000

Ongoing fees

Management fees 0,75%
Marketing fees 2,50%

Hot spots

Pretoria, KZN

Contact details

Contact person Dev Naidoo
Email dev@bsaretail.com
Visit www.supaquick.co.za
Call +27 (0)11 966 5900
Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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