Sticking to Your Guns

Chipotle Mexican Grill has found itself in the deep frying by closing down some of their stores.


Sticking to Your Guns

US fast-casual concept, Chipotle Mexican Grill, has enjoyed explosive success and shaken the fast-food industry to its core by producing fast, healthy and quality food at affordable prices.

The chain, which is 1 700 locations strong, famously upped the quality of its pork (and the price by a dollar) to ensure the meat they were using was humanely produced.

Putting its money where its mouth is, Chipotle is now having its integrity put to the test by announcing that it has temporarily stopped serving pork at about 570 of its restaurants after finding a supplier had failed to meet its animal-welfare standards.

Chipotle is well-known for its emphasis on responsibly raised meat and resolute stance on food with integrity, requiring pigs to be raised with outdoor access or deeply bedded pens, and be raised antibiotic free.

The discovery was made as a result of routine supplier audits instead of an outside journalist or activist bursting on to the scene as happened with the McDonald’s China meat scandal in 2014. It wasn’t just a win for animal rights, but the auditing process helped dismantle a PR nightmare before it could happen.

 

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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