what started as a joke on Facebook has resulted in Pizza Hut Canada releasing a limited-edition perfume called “Eau de Pizza Hut” that smells like pizza.
A bit of fun turns into genius marketing
Pizza Hut Canada posted a picture of a fake perfume on their Facebook page and jokingly asked followers: “Do you love the smell of a box of Pizza Hut being opened? We thought so. If that smell was a perfume, what would it be called?”
The post generated so much interest and positive responses that the fast food company has created 110 bottles of Eau de Pizza Hut. Deciding to give away the perfume to the first 100 fans to respond to another competition, the page was inundated with over 1 000 requests in the first hour alone.
They’re not the only ones
Pizza Hut is not the first fast food chain to get in on the perfume business: in 2008 Burger King released a meat-scented cologne.
It also seems food-related toiletries appear to be in fashion. Earlier this month, Demeter Fragrance Library created “Sushi” cologne. While this may conjure ideas of something rather fishy, the company states that it doesn’t smell like the Japanese dish, but rather embodies the smells of freshly cooked sticky rice, fresh from the seaside seaweed, laced with hints of ginger and lemon essence. The product retails for $20.
Also in November, American company J&D Foods unveiled a new bacon-flavoured shaving cream, describing it as “high end, luxurious bacon-scented shaving cream,” and saying it should be used after a hot shower or before a date. Maker of the shaving-cream, Justin Esch, says, “Bacon is delicious, people get excited when they smell it. When you walk into a room don’t you want people to be excited to see you?” The product is on sale for $14,99.