Industry disruptor Discovery Health made the waves it did by incentivising and rewarding its members to eat well and live a healthy lifestyle.
US sandwich brand McAlister’s Deli is using a similar tactic by running a beach holiday sweepstake that aims to reward supporters of the Lite Choose Two menu it’s just released.
The Lite Choose Two menu makes eating lighter easier by pairing menu items into lower-calorie combinations. This gives customers more than 200 options of less than 600 calories to choose from.
As the global trend for healthy on-the-go options gains momentum, numerous international brands are beginning to offer smaller snack options and tasty 500 calorie or less meal options.
More chains are offering low calorie products.