Should I research more than one sector even if I know what kind of franchise I want to buy?

Yes, it’s important not to limit your options when researching industries and franchise brands.


There can be a number of franchise opportunities you haven’t considered if you’re being too specific about the industry and/or your areas of interest.

If, for example, you enjoy the food industry, but find the sit-down restaurant sector too competitive, expensive and demanding, you can consider a catering business, food delivery or catering supplies. This kind of research will help you find a sector or even sub-sector that matches your interests, abilities and most importantly, your wallet.

Ethel Nyembe
About the Author
Ethel Nyembe has had a varied career ranging from Public Relations and Media to Banking. Starting with a media career that included radio and television (presenting, scriptwriting and producing) at the South African Broadcasting Corporation (SABC), she moved on to a position as an Account Executive in newsprint at Business Day. Ethel wrapped up an eleven-year media career as the Deputy General Manager for Sales and Marketing for Sunday Times in 2004. 2004 marked Ethel’s introduction to a career in banking, where she began a six-year tenure at First National Bank. In the first quarter of 2010, she joined Standard Bank, where she is currently the Head of Small Enterprise, Retail Banking, South Africa. Ethel is passionate about the entrepreneurial spirit South Africa holds, and has served on several business boards, as well as on the boards of co-operatives in the Johannesburg city centre and Economic forums in Gauteng. She has a keen interest in sport and the social upliftment of the community.

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