Say No to Bunny Food!

Vegetarian alternatives for meat are no longer reminiscent of cardboard, they’re hot offerings that give meat a run for its money.


Say No to Bunny Food!

While South Africa is known to be a country of meat lovers, an increasing global trend for healthier eating options could be the beginnings of a franchise opportunity on home soil. Take a look at vegetarian, California-based fast casual restaurant concept, Veggie Grill, having just opened its 17th restaurant.

In the war against unhealthy eating, the brand is committed to redefining classic American food, the way guests eat, talk and think about all things vegetarian. “Consumers are more helath conscious today than ever before, but they’re looking for dining options offering delicious food they can feel good about,” says CEO of Veggie Grill, Greg Dollarhyde.

A veggie twist

Veggie Grill offers a full range of soups, salads, burgers, hot sandwiches, home-style plates, desserts, and organic teas, all made fresh to order without a trace of animal products: Everything is plant-based and free of animal fat, dairy, cholesterol, trans fatty acids, and high fructose corn syrup.

For the skeptical meat-eater, it’s not all protein-less bunny food, Veggie Grill’s Chickin’ and Veggie-Steak are specially seasoned and marinated veggie proteins made with soy, wheat, and pea protein.

“The Veggie Grill concept and culinary philosophy are simple,” says Dollarhyde. “We serve delicious and approachable plant-cased food in a friendly and convenient setting. People who try our food for the first time are always surprised to discover they don’t have to sacrifice any of their favourite flavours.”

Need ideas?

Bestsellers at Veggie Grill include:

  • Santa Fe Chickin’ Sandwich – $8,95 – Consisting of vegetarian ‘chickin’, lettuce, tomato, red onion, avo, and spicy vegan mayo, served on a wheat bun, whole wheat tortilla, or “Kale Style”, which is a cabbage leaf wrapping
  • All Hail Kale Salad – $8,95 – A mix of kale and red cabbage, corn salsa and roasted walnuts, served with ginger-papaya dressing
  • “Crab” Cake – $8,95 – A vegetarian ‘crab’ cake with spiced tartar sauce, pickles, tomato, lettuce and red onion, served with a side of red cabbage coleslaw
  • Buffalo Wings –$6,95 – Consisting of ‘chickin’ strips, spicy sauce with celery sticks and ranch dressing.

Visit www.veggiegrill.com to find out more about their nutritional info, menu options and catering service.

Franchise Zone
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Franchise Zone is published by Entrepreneur Media SA. It offers advice and franchising opportunities in South Africa.

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