What is it?
YuMe is an on-the-go sushi, dim sum and noodle boutique offering a unique Asian-style food experience. It opened its doors five years ago as a sideline business, and has now grown to five stores due to popular demand.
“We’re not the usual sushi belt you see, but offer the freshest, best quality sushi, dim sum and noodles available. We also know how important it is to offer a unique dining experience, and our food creations reflect that,” says Nikki Triandafillou, co-owner of YuMe.
About the franchisors
Peter and Nikki Triandafillou have been in the food and restaurant industry their whole lives:
“Growing up, Peter worked in his dad’s bakery, I worked in my mom’s restaurant. Over the years we had a number of restaurants, even owned a fast-food restaurant, until we decided we wanted to offer something different.
“We developed YuMe and our respective skills were a good fit for running the business. When we started getting franchise requests we realised it would be beneficial to convert the business model as we could focus on the business rather than managing multiple stores.”
Setting themselves apart
YuMe’s unique sushi is its draw card. “We’re on a different level to traditional sushi bars. We’ve got the basic fashion sandwiches and California rolls, but we then go on to develop amazing and unusual combinations, even vegetarian sushi,” says Triandafillou.
In fact, tally up their menu and you’ve got 120 options to choose from.
“Peter loves experimenting and creating, so we’ll test a new concept on the belt and if the feedback is good then it will go on the menu. It makes us a very dynamic brand and customers enjoy that.”
“We’re out to wow people, so our standards are very high when selecting franchisees and locations. We want to expand into the best locations which means the right position and size in the right shopping centres. This requires patience.
“We’re also firm on franchisees being owner-operators who are hands on go-getters, interested in building their business. It’s beneficial to have restaurant experience, but we have a rigorous one month training process before doors are opened where they learn front and back of house operations,” says Triandafillou.
- Company: YuMe Sushi, Dim sum, Noodle Bar
- Player: Peter Triandafillou
- Est: 2009
- Franchised: 2013
- Visit: yume-sushi.co.za
- Initial capital: R2 million turnkey (50% unencumbered)
- Working capital: R300 000
- Franchise fees: 5% of TO
- Hot spots: East Rand, Pretoria, Cape Town
YuMe assists franchisees with:
- Complete training, one month
- Sourcing and training sushi chefs and kitchen staff
- One month in-store support.