Sandwich Baron: Learning Never Stops

Sandwich Baron’s managing director, Sally J’Arlette-Joy, speaks about some of the most important aspects of a successful franchise.

Sandwich Baron: Learning Never Stops

What is the best advice you would give a franchisee?

Initial and ongoing training is vital. A franchisee needs to focus on training and know the business system inside out before opening since unnecessary mistakes can cost you money. Attend all meetings and training sessions as you can never stop learning – if you learn one thing that can help you, it will have been worthwhile.

I have been in the food business for over 25 years and I am still learning. Ask for help if you need it, since a franchisor of a large group cannot always know that you’re in trouble.

What do you think some of the most common misconceptions among franchisees are?

  1. You bought a franchise within an established brand and will now get rich. Whilst a recognised franchise system increases your chances, your ultimate success will depend on your own competence and commitment.
  2. A franchise system works so I won’t have to be there all the time. You’ll have to work hard to establish your business until it begins to generate a profit, as owner-run businesses are far more successful than manager-run businesses.
  3. It’s my business and I’m my own boss. Whilst this is true to some extent, decisions regarding the franchise group will be made by the franchisor and you’ll have to comply with these decisions.
  4. Franchisees believe that the franchisor will do all the marketing for them and business will prosper. The marketing fund is usually spent to benefit the entire group and not just one franchise. So the reality is that marketing is also the responsibility of the franchisee.

What do you think the ‘next big thing’ in franchising is?

The franchise industry has been growing at a rapid rate and people see that franchises work. I see more low capital investment franchise opportunities being developed but fear that some of them will not necessarily come with high rewards.

What do you think the biggest challenge for the franchising industry currently is?

I feel the recession is still biting. The greatest obstacle that has held me back has been the high rentals being charged by landlords. Growth of my group has been slowed down as I cannot put franchisees in these sites knowing that they’ll struggle.

The bigger landlords are the worst culprits and continue putting up rentals even if they know their tenants will not make it. The malls aren’t as busy as they used to be so paying these higher rentals is not justified. Franchisees have been hit by bigger expenses, and high electricity bills have affected their bottom line.

Franchise Zone
About the Author
Franchise Zone is published by Entrepreneur Media SA. It offers advice and franchising opportunities in South Africa.

Related Articles

  • Passion Project with Sport For All
    Passion Project with Sport For All

    Sport For All is not your average franchise, and Marina de Lange is not your average franchisee, which is why the partnership is proving exceptionally fruitful. With the help of Sport For All, she is uplifting her community in a very meaningful way.

  • Where Your Tyres Meet the Road with Supa Quick
    Where Your Tyres Meet the Road with Supa Quick

    Sharon Tattersall started out working for Bridgestone. Eventually, though, she felt the urge to launch her own business. But what sort of business to start up? The answer was obvious…

  • Under the Hood of Car Service City
    Under the Hood of Car Service City

    Created out of frustration, the sheer growth and success of Car Service City is testament to the market need for reliable, trustworthy, professional and affordable auto repairs and services. This is the story of Car Service City and why you want to invest in its franchise.

© Franchise Zone / Entrepreneur Media SA (Pty) Ltd. All rights reserved.

Disclaimer: Reliance on the information this site contains is at your own risk. Readers are advised to consult their attorney and/or financial advisor prior to pursuing any investment. Please read our Editorial Disclaimer and Terms & Conditions of Use.

Is this information out of date or incorrect? Report it to our webmaster.

Leave a Reply