Power to the People

The aim is to increase traffic by providing a welcome spot to recharge your caffeine and battery levels in one go.


Power to the People

For all the benefits smartphones have brought to our lives, battery life has suffered. The frustration of low battery power is something Starbucks is now addressing by beginning a US-wide roll-out of wireless charging mats called Powermat.

How does it work?

The wireless Powermats are built into the tables, where patrons can charge their phones by simply placing them in a special charging case on top of the magnetic induction technology.

“Wireless charging enhances the customer experience by providing a solution to a very real problem: The inability to stay powered and connected throughout the day,” says Starbucks’ Maggie Jantzen.

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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