Pizza with Extra Dollar Topping

Domino’s Pizza promotion encourages online ordering.

Pizza with Extra Dollar Topping

Popular US pizza take-away franchise, Domino’s Pizza, has kick-started 2013 with a clever promotion that has customers and the brand smiling. Ordering online for the month of January will see customers earn value points that they can redeem with their next order.

Customers ordering the promotional two medium, two-topping pizza via digital ordering that includes online, mobile browser or phone apps, will receive a $5 Domino’s Dollars voucher that has a 10 day validity. The Dollars will arrive in the form of a promotional code via email.

Rewarding online customers

Chief marketing officer for Domino’s Pizza, Russel Weiner, says, “We want to do something big to bring in 2013, and what better way than giving our online customers value on top of value.” Domino’s online ordering now makes up 33% of total orders in the US, giving current online users and new users added incentive to order online.

“Our online and mobile ordering platform is second to none,” says Weiner. “While we’re pleased with the increased orders the promotion has generated, we’re mostly proud of the positive experience it has provided for our customers.”

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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