Pizza and a Movie

Pizza Hut has also provided four QR codes for a free action, horror, romance or sci-fi movie download.


Pizza and a Movie

There’s nothing better than a night in with pizza, a movie, something good to drink and someone to cuddle up with. So in the ongoing battle of pizza one-upmanship, Pizza Hut has created a new cardboard pizza box that turns into an actual, working projector powered by your smartphone.

The ‘Blockbuster Box’ formed part of a marketing stunt by the brand in Hong Kong and was designed by Ogilvy. The box is obviously designed to deliver take-away pizza, but also doubles up as a projector once the contents are consumed.

Related: So You Want a McDonald’s Do You?

The little plastic ‘table’ that keeps the pizza topping from touching the box has a specially designed plastic lense that gets inserted into a perforated cut-out of the projector box, and then your smartphone goes inside the whole contraption to project images onto the wall.

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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