There’s nothing better than a night in with pizza, a movie, something good to drink and someone to cuddle up with. So in the ongoing battle of pizza one-upmanship, Pizza Hut has created a new cardboard pizza box that turns into an actual, working projector powered by your smartphone.
The ‘Blockbuster Box’ formed part of a marketing stunt by the brand in Hong Kong and was designed by Ogilvy. The box is obviously designed to deliver take-away pizza, but also doubles up as a projector once the contents are consumed.
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The little plastic ‘table’ that keeps the pizza topping from touching the box has a specially designed plastic lense that gets inserted into a perforated cut-out of the projector box, and then your smartphone goes inside the whole contraption to project images onto the wall.