Pimp My Garage

’Cause every man should have a man cave.

Pimp My Garage

In a bygone age, man had his cave. He painted the spoils of his hunt by fire light and outlined the shape of his hand with paint made from rocks. Fast-forward a little and man had his shed, a place where he could display his tools, tinker with things, and retreat when Barney got put in the VCR for the thousandth time. And now, man has his garage.

But times have changed and man doesn’t have much time to devote to his place of sanctuary. While the missus decorates the home with throw cushions and scented candles, the garage is an afterthought – a forgotten space with unfinished plaster walls, a bare concrete floor, boxes from the move four years ago, and occasionally there’s room for the car. Until now…

From cave to showroom

The garage has evolved. Whether you’re using it for a man cave, a recording studio, home gym or your start-up’s world headquarters, the garage has become an extension of the home that is often cheaper to customise the inside of, than build an extension.

As homeowners become increasingly dissatisfied with their garage’s unfinished look, custom-design franchises in the US focusing on storage space are seeing new business. This goes further than providing better storage and organisation for the house though. It specialises in complete – and ultimate – garage makeovers.

Envy of the block

Garage Tek, a New York-based franchisor, offers full-blown garage overhauls, complete with cabinets, modular flooring and lighting. It also instals wall panels to hang and rearrange garden and sport equipment. The cost of course varies with the extent of the overhaul – running from $3 000 to $10 000 per wall.

So the real question to be asked isn’t how much it’s going to cost, or what the missus thinks, but what exactly you’re going to do to it that’ll make your buddies weep, “That’s beautiful, bro.”


Garage Tek

Established:  2000

Footprint: 37 units

Total Investment: $89 000 to $115 000

Contact: www.garagetek.com

Garage Experts

Established: 2008

footprint: 18

Total investment: $6 000 to $18 000

Contact: www.garageexperts.com

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