The concept was launched in July 2013 by Brian Altriche, who is already one of Spur’s longest-standing franchisees with two Spur-brand restaurants and a third on the way. In less than
18 months, he has grown RocoMamas to four restaurants in the greater Johannesburg area, with another three in the pipeline for this year.
Like all the brands in the Spur group, RocoMamas is run on a franchise basis, and Altriche says he receives as many as 15 queries a day from interested entrepreneurs, keen to participate in the dining concept.
“The RocoMamas positioning of ‘we’re not normal’ highlights our differentiation from the mainstream fast-food dining experience. Our menu is small but can be individualised, so it becomes more interactive, with guests collaborating in the outcome of their dishes. To accent our hand-made approach, we also offer craft beers in addition to the more mainstream brands,” says Altriche.