People with a Taste for RocoMamas

Spur Corporation has upped its niche market presence by purchasing a majority stake in RocoMamas, a trendy, fast and personalised restaurant concept in Gauteng offering ‘smash-style’ burgers, ribs and wings with all orders prepared fresh on site.


People with a Taste for RocoMamas

About RocoMamas

The concept was launched in July 2013 by Brian Altriche, who is already one of Spur’s longest-standing franchisees with two Spur-brand restaurants and a third on the way. In less than
18 months, he has grown RocoMamas to four restaurants in the greater Johannesburg area, with another three in the pipeline for this year.

Like all the brands in the Spur group, RocoMamas is run on a franchise basis, and Altriche says he receives as many as 15 queries a day from interested entrepreneurs, keen to participate in the dining concept.

“The RocoMamas positioning of ‘we’re not normal’ highlights our differentiation from the mainstream fast-food dining experience. Our menu is small but can be individualised, so it becomes more interactive, with guests collaborating in the outcome of their dishes. To accent our hand-made approach, we also offer craft beers in addition to the more mainstream brands,” says Altriche.

 

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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