My franchisor has approached me saying that I need to revamp my store. But I am comfortable with the way it looks and so are my customers. Where to from here?

This is a clause in the Franchise Agreement that some prospective franchisees gloss over in the signing process without fully understanding its impact.

The franchisor knows that in order for a brand to remain relevant and appealing in a competitive market that revamping is par for the course. Some require large scale overhauls every six to eight years, while others are more realistic about the cost of revamping and only require small changes to be made to stores on a more regular basis.

Christo Calitz, CEO of Taste Holdings Food Division, has made a career out of unlocking the potential of brands through rebranding and giving image overhauls. In his words, he says “Rather make the changes while times are good, than be forced to change when everyone’s under pressure.”

What he means is that although you and your customers are happy with the way your store looks and the products it offers, making changes to the store can unlock a whole lot of potential new customers. Sometimes your customers and yourself aren’t even aware of the positive impact a change can make because you’ve become so used to things a certain way.

Have a conversation with your franchisor about its plans and how it wishes you to revamp your store. You could be in for a pleasant surprise. If not, and you find that other franchisees share your sentiment, take this to your franchisor too.

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

Related Q&As

© Franchise Zone / Entrepreneur Media SA (Pty) Ltd. All rights reserved.

Disclaimer: Reliance on the information this site contains is at your own risk. Readers are advised to consult their attorney and/or financial advisor prior to pursuing any investment. Please read our Editorial Disclaimer and Terms & Conditions of Use.

Is this information out of date or incorrect? Report it to our webmaster.

Leave a Reply