Music in Your Bones

KFC has brought a whole new interactive customer experience to their stores with the launch of interactive tables that play you hit songs from popular local artists… through your elbows.

Music in Your Bones

The sound bite experience

The in-store, table-top listening experience allows customers to sit down to a KFC meal.

Using an interactive digital ink design, with local illustrations, you can explore a library of some of SA’s best unsigned artists.

What takes this experience to a whole new level is that through innovative sound transmitters, the music literally travels through your bones and into your ears, by placing your elbows in designated areas and placing your hands over your ears.

Once you’ve been blown away, you can then share the music with your friends on your smartphone. That’s one seriously cool customer experience.

Related: The Immortal Burger Reign Ending

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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