About the only thing that ties it to its parent operation is the bright yellow splashes of colour, as healthy offerings like tofu, vegetables, salads, brown rice, pulled pork, roasted chicken breasts, lentils, and pumpkin couldn’t be further from a typical McDonald’s menu.
You won’t even get a Coke in this new division, but a balsamic strawberry craft soda will definitely get foodies’ tongues wagging.
The makings of a big McMove
Spokeswoman Lisa McComb describes the new establishment as “a learning lab where we’re testing completely new and different food and beverages never before seen in our restaurants.”
This comes at a time when the brand has been taking a consistent hammering on the stock exchange, large scale rejection by consumers, and seismic marketing changes aimed at repositioning the brand.
While some remain sceptical that these moves will save the brand, it’s up to the Millennials to decide whether they’re up for eating McDonald’s food no matter how it’s dressed.
Still, “McDonald’s is committed to serving up real and noticeable change. The Corner by McCafe is just an example of this in action,” says another spokesperson for the chain, Becca Hary.