McDonald’s Turning The Corner

Each new year brings with it the chance to start afresh, and brands are no exception. It’s not just people who are vowing to be healthier this year, but also fast food giant McDonald’s as it opens its first health café called The Corner by McCafe in Sydney, Australia.

McDonald’s Turning The Corner

About the only thing that ties it to its parent operation is the bright yellow splashes of colour, as healthy offerings like tofu, vegetables, salads, brown rice, pulled pork, roasted chicken breasts, lentils, and pumpkin couldn’t be further from a typical McDonald’s menu.

You won’t even get a Coke in this new division, but a balsamic strawberry craft soda will definitely get foodies’ tongues wagging.

The makings of a big McMove

Spokeswoman Lisa McComb describes the new establishment as “a learning lab where we’re testing completely new and different food and beverages never before seen in our restaurants.”

This comes at a time when the brand has been taking a consistent hammering on the stock exchange, large scale rejection by consumers, and seismic marketing changes aimed at repositioning the brand.

While some remain sceptical that these moves will save the brand, it’s up to the Millennials to decide whether they’re up for eating McDonald’s food no matter how it’s dressed.

Still, “McDonald’s is committed to serving up real and noticeable change. The Corner by McCafe is just an example of this in action,” says another spokesperson for the chain, Becca Hary.

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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