McDonald’s Goes on a Crash Diet

Bigger isn’t always better, which is why McDonald’s US is slimming down.

McDonald’s Goes on a Crash Diet

As part of the turnaround plan, which entails more tech, better customer service, hotter food, healthier food, higher wages, and so on, McDonald’s will actually be slimming down its store count in the US for the first time in 40 years. In other words, the fast-food chain intends to close down more restaurants than it plans to open.

McDonald’s shedding stores

Although the brand hasn’t specified how many stores are on the chopping block, there are more than 14 300 operational restaurants in the US alone and any number could be up for closure, despite a McDonald’s spokesperson saying it would be minimal.

Related: The Immortal Burger Reign Ending

Recently, McDonald’s mothballed 350 poorly performing stores in Japan, China and the US, with another 350 planned closures globally later this year.

Steve Easterbrook, who took his seat as McDonald’s new CEO in March is confident the new changes will see a lot of money being freed up for further brand redevelopment: “After one of the worst years in the brand’s history, our new plan includes a new organisational structure that will cleave back nearly $300 million in spending.”

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

Related Articles

© Franchise Zone / Entrepreneur Media SA (Pty) Ltd. All rights reserved.

Disclaimer: Reliance on the information this site contains is at your own risk. Readers are advised to consult their attorney and/or financial advisor prior to pursuing any investment. Please read our Editorial Disclaimer and Terms & Conditions of Use.

Is this information out of date or incorrect? Report it to our webmaster.

Leave a Reply