Levingers is a professional dry cleaning, laundry, garment and leather repair, alteration, and cobbler service founded by Peter Levinger, a specialist cobbler, over sixty years ago.
Having grown to 27 stores in Gauteng, the brand was purchased by its current CEO, entrepreneur Yadhir Mooloo in 2012. Since then, the brand has begun franchising and has grown to 68 stores.
Under the leadership of Mooloo, Levingers now partners with corporates, and premium retailers and brands for repair, tailoring and dry cleaning services. The brand is also in talks with Discovery Health’s Vitality team to be part of the loyalty programme – ensuring that business is always thriving in your store.
Franchisee selection criteria
Levingers is a people and services business. Prospective Levingers franchisees ideally need business experience as outlets are owner-operated. They should be client-facing, work well with teams, lead employees, be hands on, and make customers feel valued, comfortable, and eager to come back.
Levingers is a fully systematised business with a comprehensive operations manual. A franchise is a fully turnkey operation with the required equipment, chemical products, location assessments, area studies and partnership deals.
Head office provides initial training for all new franchisees as well as ongoing training for those in operation. Levingers head office conducts large-scale marketing campaigns on behalf of the franchisee network, as well as negotiating partnerships with corporates, large retailers, and other captive markets.
Depending on the area in which you operate, two different models exist to accommodate different markets:
- A premium Levingers outlet targeting LSM eight to ten
- A scaled back outlet targeting lower LSMs.
Visit Levingers online for more information. To download and fill in a franchise application form, go to www.levingers.co.za/franchise. If your application meets the minimum requirements, you’ll be contacted for further assessment.