I’m thinking of leasing a space in a nearby mall. It’s popular with lots of foot traffic, but the location of the available space is not ideal. Will it still work?

While the rentals may be more affordable in less desirable spots in the mall, there’s good reason for that. Depending on what sort of franchise you’re looking at – retail, food etc. – certain areas of the mall are better suited than others and you’ll often find that they’re grouped together in clusters. Food shops […]


While the rentals may be more affordable in less desirable spots in the mall, there’s good reason for that. Depending on what sort of franchise you’re looking at – retail, food etc. – certain areas of the mall are better suited than others and you’ll often find that they’re grouped together in clusters.

Food shops are often grouped together but not necessarily in the prime location. Fashion and clothing is grouped in logical sequence in prime spots. Service stores are generally positioned in less desirable spots in the mall, while specialty stores should be in prime spots with good window displays.

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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