While the rentals may be more affordable in less desirable spots in the mall, there’s good reason for that. Depending on what sort of franchise you’re looking at – retail, food etc. – certain areas of the mall are better suited than others and you’ll often find that they’re grouped together in clusters.
Food shops are often grouped together but not necessarily in the prime location. Fashion and clothing is grouped in logical sequence in prime spots. Service stores are generally positioned in less desirable spots in the mall, while specialty stores should be in prime spots with good window displays.