I want to franchise my business, should I use PR to generate buyer interest?

It’s important to understand that while PR has its place, for the majority of franchisors PR is not responsible for a significant portion of franchise sales leads. Even traditional sources like Internet or print media only produce a small number of leads.  The best source of leads is through referrals.


It’s important to understand that while PR has its place, for the majority of franchisors PR is not responsible for a significant portion of franchise sales leads. Even traditional sources like Internet or print media only produce a small number of leads.  The best source of leads is through referrals.

Franchise Zone
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Franchise Zone is published by Entrepreneur Media SA. It offers advice and franchising opportunities in South Africa.

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