I have been told that buying into a franchise is the safest way to do it, but I have no idea which franchise to choose. Where do I begin?

Especially in today’s tough market, you need to pay attention to the money side of the business. Start-up financing is virtually nonexistent, even if you are buying a franchise, so you’ll need to define a ‘reasonable’ investment pretty much from personal resources that you currently have available. Figuring out what is a ‘reasonable’ income and […]


Especially in today’s tough market, you need to pay attention to the money side of the business. Start-up financing is virtually nonexistent, even if you are buying a franchise, so you’ll need to define a ‘reasonable’ investment pretty much from personal resources that you currently have available.

Figuring out what is a ‘reasonable’ income and a ‘reasonable’ time frame to accomplish this income is also a matter of personal determination. It is essential that you balance these two considerations so that you have sufficient resources to make the initial investment and also pay for your lifestyle while waiting for the business income to grow.

Finding a franchisee role that suits you requires some thought prior to beginning your investigations.

In order to find out whether you are suited to franchising, you need to figure out what you like doing in a business role, what you’re good at, what you hate doing or aren’t good at, what hours you want to work, what sorts and numbers of employees you are comfortable managing, and other work-style preferences.

There are many factors involved in forming the franchisee role in any business, so you need to ask lots of questions to determine a typical ‘day in the life’ of a franchisee before buying any franchise. Make a short list of the franchises that appeal to you, and then set up appointments with the franchisees. Find out what their typical day entails, and what they think about their franchisors. This should also help you make a decision. Current franchisees are a great marker on how the franchise operates.

Jeff Elgin
About the Author
Jeff Elgin has developed a consulting system that matches pre-screened, high-quality prospective franchisees with the franchise opportunities that best fit their personal profile.

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