I applied for a franchise with Sasol Oil in 2011. After I had done everything that they required and having being called to a panel interview, I was sent a short email of regret that my application was not successful. I’m baffled as I really thought I got the opportunity. What would you advise I do as I’m very serlous about getting into this business.

If you delivered all that was expected from you and went for the interview, you deserve more than just a ‘regret’ via email. Since I don’t know Sasol’s internal rules for their franchise business, maybe that’s just the way they work. But this doesn’t mean that you have to accept it. I highly recommend you […]


If you delivered all that was expected from you and went for the interview, you deserve more than just a ‘regret’ via email. Since I don’t know Sasol’s internal rules for their franchise business, maybe that’s just the way they work. But this doesn’t mean that you have to accept it.

I highly recommend you go back to the contact person you dealt with in a very friendly and open way. Tell them that you are extremely interested in becoming a franchisee and that it would really help you if you knew why your application was rejected. Let them know that you’re not asking because you want to argue with them – rather, you want to know because you want to learn from the experience.

If you don’t get an answer, keep going, no matter how many people you have to ask again and again until you know why you were rejected.

If you get an answer eventually, make a plan to eliminate the weaknesses of your proposal and either tell them you will sort it out and that you will come back (with a specific date), or use that knowledge to approach a different franchisor with a stronger proposal.

Your question reminds me of a guy from Europe I know. His name is Georg. Many years ago, he lacked good education and was jobless. He thought “well, a McDonalds franchise would be a great thing.” So he went to McDonalds to talk to them. They smiled at him, this green guy, and told him why he had no chance at all to get a franchise. He listened, thought a few moments and told them: “I’ll be back in five years”. Of course, they did not believe him.

Five years later, on the day, he returned. Georg had everything that they requested 5 years ago and went straight to the head of franchising. Imagine the astonishment of this manager. What he saw was pure determination and persistence – some of the key ingredients of a successful entrepreneur.

Georg got his chance and his first franchise. Just a few years later he runs six McDonalds restaurants, owns a big boat and a nice house in Florida and is still looking for new opportunities to open new restaurants.

No matter if you eventually get your franchise at Sasol or not – if you insist in getting to know why you got rejected and you work on your weaknesses, you will be able to get your franchise one day – and be successful!

Take it as a chance, not a rejection, and learn from it.

About the Author
Axel Rittershaus is a serial entrepreneur who started his first company in the IT industry in 1993. Since 2008 he power-boosts executives and their businesses with his unique outcome-oriented coaching company “The Executive Coach”. He works with executives and teams in both Europe and Africa, improving their leadership, sales, growth, and communication skills. Axel is also the president of the ICF Chapter Cape Town. The International Coach Federation is the largest worldwide resource for professional coaches. The Chapter Cape Town is an active group of coaches and the contact point for all requests regarding professional coaching for coaches, individuals and businesses interested in coaching. Email Axel on axel@the-executive-coach.co.za

Related Q&As

© Franchise Zone / Entrepreneur Media SA (Pty) Ltd. All rights reserved.

Disclaimer: Reliance on the information this site contains is at your own risk. Readers are advised to consult their attorney and/or financial advisor prior to pursuing any investment. Please read our Editorial Disclaimer and Terms & Conditions of Use.

Is this information out of date or incorrect? Report it to our webmaster.