How Pizza is Leading the Internet

Online franchise sales in the pizza industry may be picking up.


How Pizza is Leading the Internet

Did you know that 20 years ago, Pizza Hut sold its first pizza online ­– reportedly the first thing ever sold on the Internet.

Since then pizza chains have been leading the way in online sales innovation in a highly competitive industry.

Here are some pretty amazing facts:

  • In 2013, Pizza Hut’s online sales surpassed the $1 billion mark
  • Pizza Hut has an Xbox ordering app that generated more than $1 million in sales in its first four months
  • In October 2014, Domino’s Pizza debuted its voice-ordering system, letting customers order on a mobile app using their voice instead of fingers. Named Dom, the app is like Apple’s Siri
  • Smaller pizza chain, Toppers, anticipates as much as 90% of its sales will be online within ten years. Toppers founder and CEO, Scott Gittrich, notes how online is changing stores: With 50% of its business online, the stores are quieter, phones aren’t ringing, and fewer customers are in the lobby, but the orders just keep coming in.
Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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