How Old are South African Franchisees?

The largest group (37%) of franchisees is aged 35 to 49, with the next highest group (31%) over 50.


How Old are South African Franchisees?

If you’re thinking about becoming a franchisee it’s much more than just your age, location and sector interest that makes you successful. There are specific characteristics that go hand in hand with a profitable franchise.

Related: eKasi Franchises

My top five traits are as follows:

1. Risk aversion

Successful franchisees are risk averse. They are willing to take some risk but it needs to be small and controlled. Successful franchisees do their homework, so they know what they’re getting into.

2. System orientation

Unlike entrepreneurs who have an almost uncontrollable urge to reinvent the wheel based on their incredible self-confidence, successful franchisees want proven systems of operation that tell them the best way to do anything associated with the business.

They are willing to learn from others to avoid making mistakes, so they can be more successful more quickly.

3. Coachability

The motto of franchising is ‘In business for yourself, not by yourself.’ Successful franchisees look for opportunities to learn from others in their franchise system. They understand and accept that they don’t know all the answers and are willing to ask for help.

4. Hard-work affinity

Successful franchisees are willing to do whatever it takes to get the job done – long hours, handling multiple tasks and even operating the till if needed.

Related: Where South Africa’s Franchises Are

5. Strong people skills

Successful franchisees always have excellent interpersonal skills and can effectively interact with their employees and customers. They use these skills to create loyalty, value and trust. Though this characteristic is listed last, it’s probably the most important of all.

Jeff Elgin
About the Author
Jeff Elgin has developed a consulting system that matches pre-screened, high-quality prospective franchisees with the franchise opportunities that best fit their personal profile.

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