Hot Dog Café Acquires the London Pie Franchise

Hot Dog Café has purchased the London Pie franchise to the tune of R35 million with assistance from the Job’s Fund.

Hot Dog Café Acquires the London Pie Franchise

Hot Dog Café is the first franchise recipient of the government’s Jobs Fund, with R17 million contributed by the Jobs Fund and R18 million by the Masisizane Fund and the Public Investment Corporation.

The move aims to broaden the franchise’s footprint, add value and add a new dimension to its entrepreneurial and job creation mandate.

“The merging of the two offerings to become a dual branded franchise follows the growing overseas trend of dual branding complementary products,” says joint MD of Hot Dog Café, Derek Smith.


Moving on up

“The acquisition of London Pie’s well-established franchised network will give wider opportunities for the joint operations. This will add to the bottom line and permeate more shopping centres, food courts, malls and cinemas, starting with the larger fixed-space concept – the diner – down to the compact and versatile cart option.”

In 2004, Hot Dog Café made a conscious decision to set a new standard for the empowerment of those who had been previously disadvantaged. As a result, over 90% of Hot Dog Café and its sister brand The Coffee Stops’ franchisees come from previously disadvantaged backgrounds.

The merger creates a group of nearly 200 outlets and work opportunities, training and mentorship for over 300 people over a three-year period. 60 of the most successful will become business owners in their own franchise.



Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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