Good Business at the Core of Business Success

Core Catering Supplies’ 15th birthday demonstrates why business birthdays are something to be proud of.

Good Business at the Core of Business Success

Birthdays are happy occasions, but are even more noteworthy in the business world where competition is tough and staying ahead of the pack is a matter of survival. So it’s a great accomplishment that Core Catering Supplies has not only made it to the 15 year mark, but has grown from strength to strength in that time.

Starting out in 1998 as a business, it’s faced its fair share of challenges and hair raising experiences, explains franchise director, Mark Houlihan.

“It’s very much like being in a car race: Even though there are times when it feels like you’re losing control, the driver keeps calm and deals with each issue as and when it comes along, never losing sight of the goal-line. That’s what’s helped us get through the challenges and seize opportunities over the years,” he adds.

About Core Catering Supplies

In 15 years, Core Catering Supplies has grown to become one of South Africa’s most prominent national suppliers of glassware, crockery, cutlery, kitchen smalls and equipment to the hospitality industry. And proving the success of the business’s growth was its conversion to a franchise model in 2009 with a footprint of 16 stores across South Africa, Namibia and Mozambique.

“We believe part of our success lies in strong relationships with our key suppliers, like Libbey Glass USA, Continental Chine, BCE and Geodis Wilson, to name just a few. But good relationships with customers is also crucial – we put a lot of emphasis on maintaining our ties with most nationwide hotels and restaurant chains,” says Houlihan.

As for their future growth, there are plans afoot for further expansion: “We have plans for another 14 South African franchise outlets, some exciting new and exclusive product developments, and continued franchisee roll-out into general sub-Saharan markets,” says Houlihan.

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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