McDonald’s has been taking a bashing from the public and advocacy groups for years, using toys to sway children’s judgement when choosing a meal. But it seems the mega-brand has finally heard the call and US stores will be offering seasonal fruit and veggies in Happy Meals.
From clementines in autumn to ‘junior’ bananas in summer, even blueberries are under consideration as a future option, says McDonald’s senior VP of menu innovation, Greg Watson.
“This is consistent with what we’ve said we’d do. This is part of the journey we started some four years ago to make moms feel better about feeding their kids Happy Meals.”
A fine balancing act
For McDonalds, it’s about creating meals that appeal to kids and their parents, health advocates, nutritionalists, and lawmakers. And so the brand is increasingly looking at whole fruits that will rotate according to the seasons, that require less labour and packaging than the current apple slices that were a huge hit — with more than 1,1 billion packages sold since 2012.
Fruit won’t be limited to Happy Meals or kids, either. It will also be sold individually with clementines being offered in 50 stores for 50 cents, says Watson.