Fruity Happy Meals

Happy healthy meals on the way!


Fruity Happy Meals

McDonald’s has been taking a bashing from the public and advocacy groups for years, using toys to sway children’s judgement when choosing a meal. But it seems the mega-brand has finally heard the call and US stores will be offering seasonal fruit and veggies in Happy Meals.

Greg Watson

From clementines in autumn to ‘junior’ bananas in summer, even blueberries are under consideration as a future option, says McDonald’s senior VP of menu innovation, Greg Watson.

“This is consistent with what we’ve said we’d do. This is part of the journey we started some four years ago to make moms feel better about feeding their kids Happy Meals.”

A fine balancing act

For McDonalds, it’s about creating meals that appeal to kids and their parents, health advocates, nutritionalists, and lawmakers. And so the brand is increasingly looking at whole fruits that will rotate according to the seasons, that require less labour and packaging than the current apple slices that were a huge hit — with more than 1,1 billion packages sold since 2012.

Fruit won’t be limited to Happy Meals or kids, either. It will also be sold individually with clementines being offered in 50 stores for 50 cents, says Watson.

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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