Free Burger, Mr. Burger?

A unique marketing campaign in burger-loving US.


Free Burger, Mr. Burger?

US burger franchise, Smashburger, is introducing a clever marketing campaign to coincide with National Burger Day on 28 May, by giving anyone with the surname ‘Burger’, ‘Hamburger’, or a variation of those, a free ‘Classic Smash’ burger.

Why do American’s have a day dedicated to hamburgers? Because Americans eat on average 43 burgers per year, and the fast food industry employs over two million people in the US alone. Smash-Burgers

Smashburger has been careful in ensuring this fun campaign doesn’t break the bank: Customers have to produce some form of ID, like a driver’s license, and can only claim one burger. They’ve also checked out just how many people will likely claim their burger by consulting their nation’s telephone directory – 21 687 ‘Burgers’, and 1530 ‘Hamburgers’.

How many burgers would South Africa need to have ready if one of our burger chains decided to run a similar campaign?

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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