East Meets West

Mexican franchise moves to Japan.

East Meets West

Land of sushi, Japan, has been home to a number of American fast food chains for years now, particularly pizza, burgers, coffee and doughnuts. But now it’s about to experience a whole new form of fast food: Tacos, burritos and quesadillas. Taco Bell, the 6000-strong international fast food restaurant is expanding to Japan.

Japanese holding company, Asrapport Dining Co, announced that it had signed a franchise agreement with Yum brands, who already have Pizza Hut and KFC outlets throughout the country, to bring Taco Bell to the people. But what makes this deal unique is that it will be the first time a Taco Bell opens up shop in Japan outside of a US military base.

Asrapport Dining Co currently focuses on pub and barbeque restaurants with 429 locations open in Japan and will be an ideal platform to help the brand reach its expansion goals of adding another 1 300 new locations internationally by 2023, a huge spike from its current 250. Other targeted countries include the UK, Korea, Chile, Peru and India.

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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