Don’t Diss the President

Taste Holdings’ Fish &Chip Co. has had the plug pulled on their latest TV commercial after the SABC banned it just hours before it was due to air, citing it as degrading to the president.


Don’t Diss the President

The animated parody begins with text reading “Dinner time at Nkandla,” in front of a mansion, and depicts Jacob Zuma sitting down to dinner with his huge family of women and children. As the family enjoys their fish and chips, Zuma says: “Eat up honeybunch, there’s a lot of good food here. It’s from the Fish &Chip Company.” Then, using a calculator he says: “There are many of you in this house, at only R25, even Pravin will approve this.”

The ad you’re not supposed to see

 

CEO of Taste Holdings, Carlo Gonzaga, has said the move was astounding that the SABC would take a unilateral decision on behalf of the public: “We weren’t out to provoke or upset the president. I think it’s presumptuous of the SABC to refuse to flight the advert without giving the public the chance to decide whether they like it or not” he says.

Gonzaga says that the advert is not about Nkandla either: “It’s about when you have lots of mouths to feed on a budget, the Fish and Chip Company is for you.”

Responding to comments that the advert was bound to be banned because it’s in the style of Nandos, which is infamous for controversial advertising, Gonzaga says: “Not at all, Nandos knows its adverts might be pulled so they have a second one ready for airing. We didn’t think it would happen to us as we didn’t have risqué content.”

Tracy Lee Nicol
About the Author
Tracy-Lee Nicol is the managing editor of Franchise Zone Magazine and deputy editor of Entrepreneur Magazine. She studied her Masters degree in Art History and Visual Culture at Rhodes University and spent the next two years working and travelling in Asia. Her love of people, business and teaching is reflected in telling the stories of entrepreneurs, franchisees and franchisors, inspiring others to take the leap to being their own boss and bringing about positive change in South Africa.

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