Expanding into Africa is not for the faint-hearted and takes infrastructure, knowledge, experience and strong partnerships.
This is why Famous Brands – no stranger to international expansion, with successful operations in 14 other African countries – has announced that it will be opening seven Debonairs Pizza restaurants in Angola this year, in a strategic partnership with Shoprite.
The flagship pizza outlets will be in the fast-growing oil economy’s coastal city of Benguela, opening in shopping centres aligned to Shoprite.
Having been in the pipeline for the last three years, the fast-food chain’s expansion in Angola will mirror that of Shoprite, which has been on the ground for 11 years. Shoprite will have the management responsibilities of a master franchisee in Angola.